our values

At Athletekits, we don't believe in adding more noise to the world of sport

We believe in something simpler: good footwear, honest choices, and a reason to keep moving

Our brand is built around three values that shape what we offer, how we think, and the experience we want every Athletekits customer to have

Quality That Earns Its Place

A shoe isn't just another item in your wardrobe. It's what carries you through the early miles, the hard sessions, the long days, and everything in between.

That's why we care about quality, comfort, durability, and purpose.

We look for footwear that has a reason to be there, products chosen for how they perform, how they feel, and what they can bring to your journey

Movement for Everyone

Sport looks different for everyone.

For one person, it's a 5K before work. For another, it's a training session after a long day. It might be a weekend trail, a daily walk, a first run, or simply choosing to be more active.

There is no minimum level of performance required to belong here.

Every runner has a starting line. Every athlete has a next goal.

Athletekits exists for people who move, wherever they're starting, whatever they're chasing, and however they define progress.

Progress Over Perfection

Not every run will be your fastest.

Not every workout will feel great.

Some days you'll hit a personal best. Other days, getting out the door will be the achievement.

Both count.

We believe progress is built through consistency, one run, one session, one step at a time.

It's showing up when motivation isn't there. Learning from the days that don't go to plan. Celebrating the small wins. Then coming back tomorrow.

You don't need to win every day.

You just need to keep moving forward.

Athletic Gorilla does not tolerate modern slavery, forced labour, human trafficking or other forms of serious exploitation.

We expect our own activities and relevant business relationships to reflect basic principles of dignity, lawful working conditions and respect for fundamental human rights.

1. Our Commitment

Athletic Gorilla will not knowingly support or benefit from practices involving:

  • Slavery or servitude

  • Forced or compulsory labour

  • Human trafficking

  • Bonded or debt labour

  • Exploitative or unlawful child labour

  • Coercion or unlawful restriction of workers' freedom

  • Other serious forms of labour exploitation

These expectations apply, where relevant, to employees, directors, contractors, suppliers, fulfilment partners, service providers and other business partners.

2. Suppliers and Business Partners

We expect businesses we work with to operate lawfully and ethically and to respect fundamental labour and human rights.

Where appropriate, Athletic Gorilla may consider available information about suppliers or partners and review credible concerns that come to our attention.

If serious misconduct is identified, appropriate action may include seeking clarification or corrective measures, restricting further activity or ending the relevant business relationship.

3. Risk Awareness and Due Diligence

Our approach is based on reasonable and proportionate steps rather than unsupported claims about parts of the supply chain we do not directly control.

Depending on the circumstances, these steps may include:

  • Working with established and reputable businesses

  • Reviewing available supplier or partner information

  • Communicating expectations concerning ethical conduct

  • Considering credible labour or human-rights concerns

  • Reassessing relationships where serious risks emerge

The level of review may vary according to the nature of the relationship and the information reasonably available to us.

4. Responsibility

People working for or with Athletic Gorilla are expected to:

  • Act lawfully and ethically

  • Avoid conduct that contributes to exploitation

  • Raise credible concerns when they become aware of them

  • Cooperate with reasonable enquiries into suspected violations

Modern slavery or trafficking concerns connected to our business should not knowingly be ignored.

5. Raising a Concern

If you reasonably suspect modern slavery, forced labour, human trafficking or serious exploitation connected to Athletic Gorilla or one of our relevant business relationships, please contact us.

Email: contact@athleticgorilla.com
Phone: +44 7462 229953

Please provide as much relevant information as reasonably possible.

Genuine concerns raised in good faith will be taken seriously and handled sensitively where appropriate.

6. Responding to Concerns

Where a credible issue is reported, Athletic Gorilla may take proportionate steps such as:

  • Reviewing available information

  • Requesting clarification

  • Seeking further evidence where appropriate

  • Requiring corrective action

  • Reconsidering or ending a business relationship

  • Referring serious matters to an appropriate authority where necessary

Our response will depend on the circumstances and the level of control or influence we have over the relevant relationship.

7. Contact Athletic Gorilla

Questions about this Policy may be directed to:

Email: contact@athleticgorilla.com
Phone: +44 7462 229953
Address: 14 Bartram Close, Uxbridge, UB8 3AX, England